Apartamento – an everyday life interiors magazine
Apartamento is the interiors magazine post-materialists have been waiting for. In the tradition of magazines like Butt, Purple and Here and There, it lays out on matte paper relaxingly informal snaps of real people’s living spaces, pretty much as you’d find them if you just dropped casually by
On page six of issue one, lovingly documented by photographer Aya Yamamoto, is the Purple co-founder Elein Fleiss’s Paris space, cluttered with books, cats and computers, and still reflecting the taste of its former occupant, the designer Serge Manzon. Fleiss — who tells Apartamento she’s about to move to South America because Europe’s getting boring — has repainted a couple of walls, but that’s it.
A few pages later we’re sharing a laid-back weekend with Mike Mills, then we’re in East London drinking tea with a young band called the Mystery Jets. “Apartamento is there to capture the moment in life you start living in your own home and you want it to reflect your own personality,” the Milan-based editor Marco Velardi told the Japanese design Web-zine Shift. “We will not show tidy interiors because they don’t exist outside your mum’s imagination.”
